Leading Marketing Trends for E-commerce in 2018
These are fascinating times for ecommerce store owners. The trends are shifting in favor of online shopping faster than anyone expected. Especially, in the retail segment, there is hardly any player who isn’t online. While the shopping behavior of the consumer is shifting towards online, the approach of sellers to attract new customers is also changing rapidly. 1.Marketing Through Video Content A video is the most natural form of communication a human brain can comprehend. According to Business Insider, online video to account for 75% of the internet traffic by 2018. 2.Mobile First” Approach According to Hootsuite, average monthly data used by an average smartphone user per month is over 2GB (August 2017). That alone is 10 times growth in comparison to the same for stats for 2012. With over 47% global population having at least one smartphone, it is imperative that mobile platform is the most important one for any ecommerce site. 3.Product Personalization Beyond doubt, ...