Aywenz IT Solutions

Bots, spiders or web crawlers are heavily used by search engines to figure out how high to display websites in  search results . For instance, seeing how many high quality websites are linking to your website is one of the many important ranking factors bots can track. Bots discover new web pages to visit or “crawl” by  following links . Once a new webpage is discovered, details about the content and its relationship to other content is recorded. Bots also often revisit the same places to check for updates. In the case of search engines , this data is collected in an index. Search engines serve relevant search results quickly by keeping an up to date index full of notes about which websites have relevant content on different topics. The use of bots also allow websites to automatically pull in information from other websites. This process is called web scraping. Courtesy: https://raventools.com/marketing-glossary/b...

1. Publish Relevant Content Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine. 2. Update Your Content Regularly You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. 3. Metadata When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have per-populated this data fo...