How to Improve Your Website’s Google Rank
1. Publish Relevant Content Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine. 2. Update Your Content Regularly You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. 3. Metadata When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have per-populated this data fo...