What is a Bot?
Bots, spiders or web crawlers are heavily used by search engines to figure out how high to display websites in search results . For instance, seeing how many high quality websites are linking to your website is one of the many important ranking factors bots can track. Bots discover new web pages to visit or “crawl” by following links . Once a new webpage is discovered, details about the content and its relationship to other content is recorded. Bots also often revisit the same places to check for updates. In the case of search engines , this data is collected in an index. Search engines serve relevant search results quickly by keeping an up to date index full of notes about which websites have relevant content on different topics. The use of bots also allow websites to automatically pull in information from other websites. This process is called web scraping. Courtesy: https://raventools.com/marketing-glossary/b...