Aywenz IT Solutions

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: . Attract attention and generate leads . Expand their customer base . Generate or Increase online sales . Increase brand awareness or credibility . Engage an online community of users Courtesy: https://en.wikipedia.org/wiki/Content_marketing Wordpress Blog: https://aywenz.wordpress.com/ Facebook: https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

It is a kind of a SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent. They may not cross the line to black hat SEO Courtesy: https://www.deltadecisions.com/seo/the-3-different-types-of-seo-techniques-and-practices.html Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. Courtesy : https://www.webopedia.com/TERM/B/Black_Hat_SEO.html Wordpress Blog: https://aywenz.wordpress.com/ Facebook: https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. Courtesy: https://www.webopedia.com/TERM/W/White_Hat_SEO.html Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

• Complete an SEO Audit on your website • Learn what your users want • Create SEO optimized landing pages • Make sure your website is mobile-friendly • Grow your traffic with infographics • Optimize your content for RankBrain • Write at least 1,890 words • Write a roundup post • Post valuable content on social media • Use advanced SEO internal deep linking • Send link juice to lower ranked pages • Link to external sites with high Domain Authority • Snag broken link opportunities on Wikipedia to build links • Find and use your competitors’ SEO keywords • Use AdWords copy in your on-page SEO • Use multiple keywords in SEO page titles • Monitor Google Search Console stats • Regularly update your old content • BONUS – Revamp old articles with more organic traffic potential Courtesy: https://neilpatel.com/blog/10-advanced-seo-techniques-thatll-double-your-search-traffic/ Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebo

1. promote the name of your brand and business. 2. tell customers about your goods and services. 3. find out what customers think of your business. 4. attract new customers. 5. build stronger relationships with existing customers. Courtesy: https://www.business.qld.gov.au/running-business/marketing-sales/.../social-media Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

1. Increased Brand Awareness 2. More Inbound Traffic 3. Improved Search Engine Rankings 4. Higher Conversion Rates 5. Better Customer Satisfaction 6. Improved Brand Loyalty 7. More Brand Authority 8. Cost-Effective 9. Gain Marketplace Insights 10. Thought Leadership Courtesy: https://www.bluefountainmedia.com/blog/advantages-of-social-media-marketing/ Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

Social media marketing is the use of social media platforms and websites to promote a product or service. Courtesy:Wikipedia Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Courtesy :https://www.wordstream.com/pay-per-click-advertising Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

       The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. ... It involves other methods that can get you more search engine visitors like PPC advertising. Courtesy: https://www.reliablesoft.net/what-is-the-difference-between-seo-and-sem/ Wordpress blog:  https://aywenz.wordpress.com/ facebook :  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

SEM  is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines. Courtesy:  https://www.webopedia.com/TERM/S/SEM.html Wordpress blog:  https://aywenz.wordpress.com/ facebook :  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

1. Google PageSpeed Insights 2. Moz Local Listing Score 3. Keywordtool.io 4. Google Analytics 5. Google Webmaster Tools + Bing Webmaster Tools 6. Open Site Explorer 7. Google Keyword Planner 8. Google.com in an Incognito Window 9. Google Trends 10. QuickSprout Website Analyzer 11. Schema Creator 12. SimilarWeb 13. SERPs Rank Checker 14. XML Sitemaps 15. Browseo 16. SEO Site Checkup 17. Searchmetrics Website Analyzer 18. Find Broken Links 19. Ahrefs’ Site Explorer and Backlink Checker 20. Copyscape 21. Moz toolbar 22. Robots.txt Generator 23. Structured Data Testing Tool 24. Microsoft Free SEO Toolkit Courtesy:  https://blog.bufferapp.com/free-seo-tools Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Courtecy :https://searchengineland.com/guide/what-is-seo Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

1. Search Engine Optimization  2. Search Engine Marketing  3. Pay Per Click  4. Public Relations  5. Social Media Marketing  6. Content Marketing  7. Affiliate Marketing  8. Viral Marketing  9. Influencer Marketing  10. Online/Website Marketing 11. Retargeting and Remarketing 12. Mobile Marketing 13. Interactive Marketing 14. Email Marketing 15. Web Analytics Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium and understand what is working and what isn’t – typically in real time. Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

1. Sole Proprietorship 2. General Partnership 3. Limited Partnership 4. Limited Liability Partnership (LLP) 5. Limited Liability Limited Partnership (LLLP) 6. Corporation 7. Nonprofit Corporation 8. Limited Liability Company (LLC) 9. Trust 10. Joint Venture 11. Association Courtesy:  bls.dor.wa.gov/ownershipstructures.aspx Wordpress Blog:  https://aywenz.wordpress.com/ Facebook:  https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

An organisation that provides goods and services for human needs. Courtecy:  https://en.wikipedia.org/wiki/Business Wordpress Blog:  https://aywenz.wordpress.com/ Facebook: https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

A sale is a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money. It can also refer to an agreement between a buyer and seller on the price of a security . Courtecy : https://www.investopedia.com/terms/s/sale.asp

Step 1: Know Your Business. ... Step 2: Determine Target Market. ... Step 3: Analyze Competitors. ... Step 4: Set Goals. ... Step 5: Outline Strategies. ... Step 6: Set a Budget. ... Step 7: Get to Work Courtesy: theeverygirl.com/7-steps-to-create-a-marketing-plan/

Marketing is the process of interesting potential customers and clients in your products and/or services. Courtesy:  https://www.thebalance.com › Small Business › Small Business › Marketing & Sale https://www.facebook.com/Aywenz-It-Solutions-137905363567753/

How Information Technology helps in Business.  Information technology  (IT) benefits the  business  world by allowing organizations to work more efficiently and to maximize productivity. Faster communication, electronic storage and the protection of records are advantages that IT can have on your enterprise Courtecy: smallbusiness.chron.com› ... › Information Technology

Blaise Pascal (1623-62). One of the first mechanical computing machines, around  1642   Courtesy:   https://tcf.ua.edu/AZ/ITHistoryOutline.htm

               Information technology (IT) is the use of any computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data.                       c ourtecy: searchdatacenter.techtarget.com › ... › Computing fundamentals 

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