Leading Marketing Trends for E-commerce in 2018

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These are fascinating times for ecommerce store owners. The trends are shifting in favor of online shopping faster than anyone expected. Especially, in the retail segment, there is hardly any player who isn’t online. While the shopping behavior of the consumer is shifting towards online, the approach of sellers to attract new customers is also changing rapidly.

1.Marketing Through Video Content

A video is the most natural form of communication a human brain can comprehend. According to Business Insider, online video to account for 75% of the internet traffic by 2018.

2.Mobile First” Approach

According to Hootsuite, average monthly data used by an average smartphone user per month is over 2GB (August 2017). That alone is 10 times growth in comparison to the same for stats for 2012. With over 47% global population having at least one smartphone, it is imperative that mobile platform is the most important one for any ecommerce site.

3.Product Personalization

Beyond doubt, to have your business presence offline as well as online is no more optional. In the coming years, we would observe a huge demand for something more than the standard product catalogue. While selling branded products, the offers and the UI of your site might do the trick. But, the market-leaders are already dominating that segment.

4.Marketing Automation

Not too long ago, only the leading ecommerce sites would have on-site content personalizations. In recent times, the small to mid-sized ecommerce portals have advanced on-page promotions. Features such as ‘Related Products’, ‘Display Sliders’ and related features are no more static. More so, the backend processes for data collection and targeting is also dynamic.

5.ChatBot Services

Customer service is one of the most important aspects of building loyalty. At times, it is rather challenging to provide 24x7 customer services. Certainly, to be able to respond in real-time is not easy at all. It is resource consuming. And even after that, it does not ensure effective services.

6.The Amazon Impact

The market leaders have launched two major assaults on the industry (i) Amazon Go and (ii) Alexa. The Amazon leadership is attempting to change the way we shop FMCG and consumables. With Alexa, we have a voice control based shopping cart installed in our homes. Ones who still prefer the traditional way to go to Walmart and buy, you have Amazon Go.

 

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