What is Augmented reality?

iphone-augmented-reality-ar-ikea

An enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user's view of the real-world, thus enhancing one’s current perception of reality.The origin of the word augmented is augment, which means to add or enhance something. In the case of Augmented Reality (also called AR), graphics, sounds, and touch feedback are added into our natural world to create an enhanced user experience.

Augmented Reality (AR) may not be as exciting as a virtual reality roller coaster ride, but the technology is proving itself as a very useful tool in our everyday lives.From social media filters, to surgical procedures, AR is rapidly grow in popularity because it brings elements of the virtual world, into our real world, thus enhancing the things we see, hear, and feel. When compared to other reality technologies, augmented reality lies in the middle of the mixed reality spectrum; between the real world and the virtual world.

Augmented Reality vs Virtual Reality

Unlike virtual reality, which requires you to inhabit an entirely virtual environment, augmented reality uses your existing natural environment and simply overlays virtual information on top of it. As both virtual and real worlds harmoniously coexist, users of augmented reality experience a new and improved natural world where virtual information is used as a tool to provide assistance in everyday activities.

Applications of AR can be as simple as a text-notification or as complicated as an instruction on how to perform a life-threatening surgical procedure. They can highlight certain features, enhance understandings, and provide accessible and timely data. Cell phones apps and business applications by companies using augmented reality are a few of the many applications driving AR application development. The key point is that the information provided is highly topical and relevant to what you want you are doing.


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