How to Market on Instagram?
Instagram is steadily turning out to be one of the most popular and engaging social media apps. With over 8 million registered business accounts, it has become a proven social media platform for marketing and brand building. About 80 million photos are uploaded to Instagram every day by its huge, active user base that you, as a business, can tap into.
1. Optimize Your Instagram Account.
The best brand Instagram accounts have a compelling bio, memorable profile picture and a connected website that drives to their homepage. It’s one of the first things you have to set up for your account but it’s also one of the first things people look at before deciding to follow you or not. Make your bio descriptive, compelling and don’t be afraid to use emojis.
2. Follow Industry Relevant Accounts.
Think about the types of brands, media companies or people in your industry that are already using Instagram and go find them. Follow their accounts and interact with their last few posts by pressing like or leaving a comment. These accounts might follow you back and help you get started with your initial audience.
3. Find Popular Hashtags In Your Industry.
Many people use hashtags as a way of finding new photos and new people to follow. Each day, thousands of hashtags shared on Instagram. At first glance it might seem overwhelming but Jason offers some great advice on the topic: “Look through the pictures posted by influences in your niche. What hashtags do they use? Write these down as potential hashtags to use.”
4.Run Instagram Ads.
One of the best parts of Instagram is the fact that it shares data with Facebook. As a result, you have the ability to use the advanced psycho graphic & demographic targeting offered on Facebook with Instagram as well. If you want to target people who live in a specific country and follow a specific band, you can do exactly that using Facebook Ads Manager.
5. Share Your Posts On Instagram Regularly.
"You want to post often enough that your brand stays relevant" while also warning, “you don’t want to post so frequently that you overwhelm your followers and they unfollow your account.”
6. Use Hashtags In The Comment Section.
One of the most underrated tricks in the book for market is the usage of hashtags in the comments instead of main post. Rather than stuffing your posts caption with a handful of hashtags and giving the perception of reach desperation – comment with the hashtags after pressing share. The impact is the same except your caption doesn’t look as bad!
7. Run Instagram Contests.
A good contest can hands down be one of the best ways to drive new followers & activity on your account.“Instagram has the flexibility to allow you to just run your contest on your feed, the advantage of this is that it’s easy to setup & encourages participation via Instagram.”
8. Tell Your Followers To Like Your Content.
It’s a simple idea that asks your followers to tap a photo twice which results in a post like. That means the post will be shown to more people because of the Algorithm and show in the activity feed.
9. Build Relationships With Other Influential Accounts.
The fastest way to grow an account is by engaging accounts with a larger following than you and having them promote your account. If you’re already creating great content, you might not have to pay them to give you a shout out. You might be able to get organic shout outs simply by building a quality relationship with an influencer.
10. Comment On Photos From Other Accounts.
When talking about his own Experiment, Neil Patel shared an assumption proved false. It would be enough just to like other people’s pictures in order for them to follow and like photos. As it turned out, I got way more interaction when I commented on other users’ photos then when I merely liked them.”
11. Use Instagram Stories On The Regular.
There are plenty of great ways to promote your brand with Stories. If you’re not familiar with Stories, it’s a section on Instagram where you can share temporary video clips or images that all of your followers can see but the content disappears within 24 hours. The approach is a direct spin-off of Snapchat Stories.
courtesy: https://bit.ly/2H9xMQT
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