What is Email Marketing?
Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.Much of the spam email we all get proclaiming 'deals' on this and that is a good example of email marketing at its worst; the mindless email barrage.
Email Marketing Can Be Personalized
Particular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization.
The Advantages of Email Marketing
The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing.
Email Marketing Tips
1) Build your own list. This has already been mentioned but buying email lists is a waste of time.
2) Adhere to the rules of the CAM-SPAM Act. These rules include having a non-deceptive subject line, a method of unsubscribing, and your name and address at the end of the emails.
3) Don't just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise and/or that of others, giving them tips and insights they can value.
4) Treat your list well. Remember that the people you're using email to communicate with have trusted you with their email and name; they deserve your respect.
5) Stick to a schedule if you're doing a newsletter. Sending email on a regular day or days can help your subscribers know what to expect from you and when.
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