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Showing posts from May, 2018

What Is A VPN?

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A VPN or Virtual Private Network is a method used to add security and privacy to private and public networks, like WiFi Hotspots and the Internet. VPNs are most often used by corporations to protect sensitive data. However, using a personal VPN is increasingly becoming more popular as more interactions that were previously face-to-face transition to the Internet. Privacy is increased with a VPN because the user's initial IP address is replaced with one from the VPN provider. This method allows subscribers to attain an IP address from any gateway city the VPN service provides. For instance, you may live in San Francisco, but with a VPN, you can appear to live in Amsterdam, New York, or any number of gateway cities. VPN Security Security is the main reason why corporations have used VPNs for years. There are increasingly simple methods to intercept data traveling to a network. WiFi spoofing and Firesheep are two easy ways to hack information. A useful analogy is that a fir...

Web design trends in 2018

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Something that looked current and new yesterday can seem dated apparently overnight, and styles once rejected as irreversibly old fashioned can out of the blue cycle back en vogue.  2018 will be about rich encounters. Website composition patterns are eminent for developing as opposed to sporadically hopping from style to style. Regardless of whether you are a yearning website specialist or a set up proficient in the field, or even somebody who simply needs another site, at that point you have to know the present website composition patterns. To enable you to plan for wherever the website composition tide takes us in 2018, we’ve assembled a rundown of 10 patterns to watch out for. Look at them below, and get prepared to handle your website composition needs this year with style. Vibrant colors and bold font –  Bright hues and bold font seem to be the design trend, sticking around now. Colors increase the web recognition by 80%   Asymmetrical grid –  Suppo...

What is Artificial Intelligence?

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AI (artificial intelligence) is the simulation of humanintelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions) and self-correction. Particular applications of AI include expert systems, speech recognition and machine vision. AI was coined by John McCarthy, an American computer scientist, in 1956 at The Dartmouth Conference where the discipline was born. Today, it is an umbrella term that encompasses everything from robotic process automation to actual robotics. It has gained prominence recently due, in part, to  big data, or the increase in speed, size and variety of data businesses are now collecting. AI can perform tasks such as identifying patterns in the data more efficiently than humans, enabling businesses to gain more insight out of their data. Types of artificial inte...

What is Affiliate Marketing?

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Someone who does  affiliate marketing  is a sales person for an outside company. As the sales person, the affiliate marketer never carries any of the products himself. Instead, he sends people to the company, and when these people purchase something from that company, the sale is attributed to him and he receives a percentage of the sale. Almost all major companies have an affiliate marketing program of some kind,and almost anybody can sign up to be an affiliate marketer for these companies. Some companies do require that affiliate marketers already have some prior affiliate marketing experience, though. Affiliate Marketing Types The most common type of affiliate marketing is done on the internet. With this type of affiliate marketing, you create a website that talks about the product you want to help sell and the company you are affiliated with gives you a special link to use. When people click on this link, the company knows that they came from your we...

Most Common WEB Security Vulnerabilities

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Even the most experienced IT chief and web security expert must stay vigilant and guard against the bad guys. No one is safe without knowing what to look out for. Here are six of the most common security vulnerabilities you must protect yourself against. 1. SQL Injections SQL injection is a type of web application security vulnerability in which an attacker attempts to use application code to access or corrupt database content. If successful, this allows the attacker to create, read, update, alter, or delete data stored in the back-end database. SQL injection is one of the most prevalent types of web application security vulnerabilities 2 . Cross Site Scripting (XSS) Cross-site scripting (XSS) targets an application's users by injecting code, usually a client-side script such as JavaScript, into a web application's output. The concept of XSS is to manipulate client-side scripts of a web application to execute in the manner desired by the attacker. ...

Top 10 Good Bots

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Bots and botnets are commonly associated with cybercriminals stealing data, identities, credit card numbers and worse. But bots can also serve good purposes. Separating good bots from bad can also make a big difference in how you protect your company’s website and ensure that that your site gets the Internet traffic it deserves. Most good bots are essentially crawlers sent out from the world’s biggest web sites to index content for their search engines and social media platforms. You WANT those bots to visit you. They bring you more business! Shutting them down as part of strategy to block bad bots is a losing strategy. Here, in reverse order of how likely they are to visit any web site, are the 10 most important good bots that you should know about now. Make sure your security strategy welcomes these bots (or at least know why you chose to block them)! 1. Googlebot  :- Googlebot is Google’s web crawling bot (sometimes also called a “spider”). Googlebot uses an algori...

What is a Bot?

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Bots, spiders or web crawlers are heavily used by search engines to figure out how high to display websites in  search results . For instance, seeing how many high quality websites are linking to your website is one of the many important ranking factors bots can track. Bots discover new web pages to visit or “crawl” by  following links . Once a new webpage is discovered, details about the content and its relationship to other content is recorded. Bots also often revisit the same places to check for updates. In the case of search engines , this data is collected in an index. Search engines serve relevant search results quickly by keeping an up to date index full of notes about which websites have relevant content on different topics. The use of bots also allow websites to automatically pull in information from other websites. This process is called web scraping. Courtesy: https://raventools.com/marketing-glossary/b...

What is Pharming Attack?

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Pharming is a scamming practice in which malicious code is installed on a personal computer or server, misdirecting users to fraudulent Web sites without their knowledge or consent. Pharming has been called "phishing without a lure." In  phishing , the perpetrator sends out legitimate-looking e-mails, appearing to come from some of the Web's most popular sites, in an effort to obtain personal and financial information from individual recipients. But in pharming, larger numbers of computer users can be victimized because it is not necessary to target individuals one by one and no conscious action is required on the part of the victim. In one form of pharming attack , code sent in an e-mail modifies local host files on a personal computer. The host files convert URLs into the number strings that the computer uses to access Web sites. A computer with a compromised host file will go to the fake Web site even if a user types in the correct Internet address or c...

Malicious apps return to Google play Store

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Security researchers from a software company, Symantec, recently discovered two new sets of malicious apps on the Google Play store . The first set of seven apps seems to have been re-uploaded under different names after being reported earlier. The other set of 38 apps, disguised as games and education apps, redirected victims to install other apps from the Play Store. They display advertisements and aim to drive traffic to some sites and the blog URLs are loaded in the background without the knowledge or permission of the user. There's also another set of 15 malicious apps reported that seem to open ads and download payload without the consent of the user. All these apps wait four hours before launching the “malicious activity” to evade any user suspicion. One may think that this may be because the people behind these apps may be using some sophisticated technology to fool Google. But, you may be surprised to know that the only thing these people do is to change the...